Advertising Guide

Please use the Ad Reservation Form for all JALT Publications (The Language
Teacher, JALT Journal, conference handbook, JALT Supplements, Pre-conference supplement, etc.) Submit one form for each issue of each publication. Use the attached form as an original, making copies as your need them, and send them to the JALT Central Office by fax (03-3837-1631). Be sure to circle “associate/commercial member" to indicate your status.

Send data in Illustrator format (any version) with fonts outlined directly to Pukeko Graphics. Colour adverts must be CMYK (not RGB). For other formats (including camera-ready copy or other file types) contact Pukeko Graphics WELL BEFORE the deadline. Please label each ad with publication and month intended. Also include either a PDF copy or a printed copy for checking.

Pukeko Graphics
Attn: Malcolm Swanson
5-6-8 Maigaoka
Kokura, Minami Ku, Kitakyushu 802-0823
Phone: 090-1346-4660; Fax: 093-962-8430
Email: graphics@pukeko.ws

The following guidelines should be followed when designing ads. Ads that do not conform to these guidelines may delay publication.
1. Ads may not use the same or similar, formats as articles, feature interviews or columns.
2. Ads which are mainly text must be designated with “Advertisement” in bold, large letters at the top of the page.
3. Ads must bear the company logo, name, and contact information.

All invoices will be sent to advertisers from the JALT Central Office immediately after publication. Advertisement data that requires further work (damaged or corrupted files, missing linked files, wrong sizing, etc) will be charged for. Pukeko Graphics will contact you in advance before making any changes. Payment is due within 30 days of receiving the invoice for the advertisement. JALT requests all payments be made in yen and sent directly to our bank account. Bank drafts in yen are accepted from foreign advertisers. Any inquiries concerning invoicing should be made to the JALT Central Office by fax whenever possible.

The deadlines for submitting advertisement data and ad reservation forms are the 25th of the second month before the ad is due to appear. For example, for ads appearing in the April issue of the TLT, send 1) advertisement data to Pukeko Graphics and 2) reservations forms with a photocopy of the advertisement to the JALT Central Office by February 25.